The thriller has a very niche audience...
Bejoy Nambiar's action thriller, Wazir, is all set to open the box office in 2016 and while it is an Amitabh Bachchan and Farhan Akhtar film, there isn't a lot of buzz surrounding it. The Dilwale and Bajirao Mastani fever hasn't still gone away and while the box office still looks dazed, the thriller is set to hit the screens. But, how will the film open and how will the film start this year? Our trade expert, exhibitor and distributor, Akshaye Rathi, helps understand the box office game that will play out when Wazir hits the cinemas near you.
It seems that the makers know that the audience is limited for such a film and hence they plan to keep a limited release. As Akshaye reveals, "Wazir is not a film meant for mass audience. It is a film for a very niche and intelligent audience that enjoys a good thriller. But having said that, it should certainly do well with the audience that it has. Abhijaat Joshi is a good writer, he has to his credit some of the most successful films in this country, talking about Munna Bhai, 3 Idiots and PK. You also can never underestimate a film featuring Amitabh Bachchan, Farhan Akhtar, Neil Nitin Mukesh, Aditi Rao Hydari and even John Abraham in a cameo that he plays.The promos also look pretty intriguing and while I am not saying that it will open with a bang, I am sure it will do well in its own space. Wazir is not having a very wide release as you think."
So how will the film open. Akshaye adds, "Considering that it may screen in limited screens, Wazir might just earn about Rs 5-6 crore on day one and that's not bad for such a limited release. It is also not a mass appealing film and so, it will be a good figure for them. I am assuming they are releasing in about 1500-1700 screens only. If the film is received well then the film can earn about Rs 17-18 crore over the weekend too."
Well it seems that the film will open averagely, but a positive word of mouth publicity might help the film have a longer run at the box office and even earn a good profit. A good start for 2016! Are you excited about Wazir? Tell us in the comments section below!
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