Read on to find out exclusive details of the box office battle between these two giants...
Dilwale and Bajirao Mastani clash at the box office on December 18, yet the number of screens each one gets is unknown. The battle is all set to get ugly with exhibitors wanting to show both the films being caught in between the tussle brewing between the two studios.
A few days back there were reports of a meeting between Eros owner, Kishore Lulla met and Shah Rukh Khan regarding the release, however things didn't materialise. In fact things have taken a turn for the worse in the run up to the release.
To give you a fair understanding of what is happening behind the scenes we spoke to a senior exhibitor and owner of G7 Cinemas, Manoj Desai, who said, "We will come to know which film will get how many screens only after 4.30 pm today. A case has been moved to the Bombay sessions court and the decision will come out by 4.30 pm. Till then all the bookings have been stopped. I am talking about single screen theatres only. The booking in multiplexes is open. In fact the booking in my Gaiety-Galaxy cinema started and most of the shows are housefull from now itself, but the booking in my single screen theatre, Maratha Mandir, is stalled."
But, what is the case about? "Eros had signed a deal with single screen theatres during Bajrangi Bhaijaan that they have to showcase Bajirao Mastani in their theatres and so they want us to show Bajirao only and we shouldn't touch Dilwale at all. The exhibitors feel that this kind of monopoly act cannot be allowed, so the exhibitors have filed a case against this monopoly act and the case is being heard in the Bombay session court now. Let's see what result comes out on 4.30 pm," added Desai.
This whole case has caused a lot of problem and the exhibitors like him who want to show both the films are suffering, "The Bajirao Mastani makers want that Shah Rukh Khan's Dilwale get lesser screens and they get more. This inner conflict between the two film-makers is causing problems for us. Both, Sanjay Leela Bhansali and Shah Rukh Khan, could have understood and come one week after the other, but they didn't want to move their date. If you see this week there was no film and most of the shows were cancelled because of low occupancy. So if anyone of the two would have come a week before the other, I am not saying Bajirao Mastani or Dilwale, I am saying if anyone would have come before, then it would be good for us too. In the end it is us exhibitors who are facing the most trouble."
Looks like with neither Eros or Red Chillies willing to bow down and compromise, the battle for the box-office race will only get tighter!
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