Director Sandeep Reddy Vanga's Kabir Singh is proving all the calculations wrong at the box office. The intense love story is no mood to slow down at the ticket windows. The film is set to enter the Rs 150 crore club today and will surpass the business of Akshay Kumar's Kesari and Ajay Devgn's Total Dhamaal to become the third highest grosser of the year after Vicky Kaushal's Uri: The Surgical Strike and Salman Khan's Bharat.
Top 10 grossers of 2019
Uri: The Surgical Strike - Rs 245.56 crore
Bharat - Rs 209.16 crore*
Kabir Singh - Rs 146.63 crore*
Kesari - Rs 154.41 crore
Total Dhamaal - Rs 154.23 crore
Gully Boy - Rs 140.25 crore
De De Pyaar De - 103.19 crore
Manikarnika: The Queen of Jhansi - Rs 100.05 crore
Luka Chuppi - Rs 94.75 crore
Badla - Rs 88 crore
The international markets are also abuzz, we had 132 screens opened in the US for week 1. But the rage of the film has got us to add 46 screens more in the US," Bhushan said in a statement. Murad shared that they initially planned to release the film in 2,500-2,800 screens pan India but "owing to the response we garnered in advance booking, we released the movie in 3,123 screens. The film is loved by all and we are happy with the massive response it is garnering in the international market too". Ashwin added: "The commercial success is highly motivational and we hope the audiences keep pouring more love for the film."
Since the time its marketing campaign started with the teaser, "Kabir Singh" has been garnering attention. The teaser was launched almost 10 weeks before the release, which was followed by the trailer and songs launch. The starcast also appeared on the semi finals of IPL to launch their poster. Adding to the buzz was the live concert in Pune and frequent college visits by the lead pair. On the marketing plan, producers Bhushan kumar, Murad Khetani and Ashvin Varde said in a joint statement: "We are proud of the team, we had to market and position the film aggressively and make it reach out to the lowest common denominator in the country." To this, Vinod Bhanushali, co-producer and President-Marketing, added: "It's always lovely to see the hard work and innovations pay off this well... (It) reinforces our faith in our strategies and practices as a studio."
Anyway, do you think Kabir Singh will beat Uri: The Surgical Strike to become the highest grosser of the year? Tweet to us @bollywood_life
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