The film has seen an upward trend throughout the weekend...
, starring Neerja Sonam Kapoor, Shabana Azmi and Shekhar Ravijani, released on February 19 and since then it has shook the whole nation. Everyone has loved the film and with amazing reviews by critics and the public, the film is performing fabulously at the domestic box office. Neerja, which is being screened in a limited space (a little more than 700 screens), earned Rs 4.70 crore on Friday, Rs 7.60 crore on Saturday and Rs 9.71 crore on Sunday, to take its total tally to Rs 22.01 at the end of the first weekend at the domestic box office.
However, the film's success must be attributed to the content, the performances, the marketing strategy and much more. As trade analyst Taran Adarsh tweeted, "#Neerja is FLYING HIGH. Day-wise growth in biz clearly indicates it has won hearts and conquered the box-office. Sun biz was TERRIFIC... #
Neerja is a shining example of a BRILLIANT film backed by well-planned and executed distribution strategy and superb marketing... #Neerja goes from strength to strength. Fri 4.70 cr, Sat 7.60 cr, Sun 9.71 cr. Total: ₹ 22.01 cr. India biz. FAB! #ContentIsKing."
And with such a great weekend and no clear competition, the film will grow with the positive word of mouth publicity and will dominate through out the week. Taran Adarsh added, "With an IMPRESSIVE weekend total on hand, #Neerja is expected to dominate on weekdays too, with metros/plexes contributing HANDSOMELY..."
Aligarh and Tere Bin Laden: Dead Or Alive release and looking at things, we figure that won't be affected and will continue to do well till March 4, when Neerja Priyanka Chopra's releases. Jai Gangaajal
Also check out the public review of Neerja in the video below:
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