Not Sushant Singh Rajput, here's why M.S. Dhoni: The Untold Story is a box office BLOCKBUSTER!

MS Dhoni: The Untold Story has become biggest hit in the biopic genre with a box-office collection of Rs 21.30 crore (on the opening day). Was it Brand Dhoni that worked, the magic of Neeraj Pandey's direction, the sincerity of Sushant Singh Rajput's acting or a smart strategy?

By DNA
Published: October 6, 2016 12:45 PM IST

MS Dhoni: The Untold Story has taken a great opening. It’s been called the biggest hit in the biopic genre with a box-office collection of Rs 21.30 crore (on the opening day). Was it Brand Dhoni that worked, the magic of Neeraj Pandey’s direction, the sincerity of Sushant Singh Rajput’s acting or a smart strategy? An industry insider reveals, "It’s all those factors and what contributed was the block bookings by all Dhoni’s brands in the film. All the brands that Captain Cool endorses and who are part of the film, who booked full theatres on the release day for their patrons and that contributed (approx Rs 8-9 cr) to the B-O collections, which is a big chunk. The brands booked a large number of seats all over the country on the opening day and weekend." Also Read - Is Ranbir Kapoor following Kartik Aaryan’s footsteps to promote his next release Animal? [Exclusive]

Trade analyst Atul Mohan also added, "Yes, block bookings by major corporates were done for MSD. But as long as the money and people keep coming into the theatres, there’s no harm. Dhoni is about teamwork and cricket is also won through teamwork. Trade is only concerned with box office revenue and with more occupancy." ALSO READ - Sushant Singh Rajput's M.S. Dhoni: The Untold Story can earn Rs 150 crore in its lifetime run, reveals trade expert! Also Read - Sonnalli Seygall to Kiara Advani: Bollywood dulhans who chose pastel bridal wear for their special day

Rajendra Jala from Inox even mentioned, "Dhoni has done extra-ordinary business. While this happened because of the MSD brand, block bookings also helped in the big opening. However, the general public also came to watch the movie. Such movies are not dependent on block bookings for its success. It’s the kind of movie that families will come to watch and be entertained. After a long time, we are seeing such good numbers. Almost everyone is a huge fan of Dhoni’s. He is a household name. His brand, interesting promos and good content has brought in the audience." Also Read - Ankit Gupta holds Priyanka Chahar Choudhary close in their latest photoshoot; PriyAnkit fans say, 'Ye official wali harkate kar rahe hain by God'

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Rajesh Makhija of Carnival Cinemas revealed, "India is crazy about cricket and players like Dhoni have huge fan following, and his biopic has proved the same with packed theaters. As we expected, it is doing great at the box-office and throughout the weekend, the occupancy was 70 per cent-plus all-across and in states like Jharkhand and Bihar it was up to 90 per cent. Block bookings have also played a big role in the collections and the advance booking was unprecedented for a non-Khan movie, which opened on a working Friday. More than five lakh patrons watched it till Sunday at our cinemas and we are confident about a fabulous run during the weekdays also." ALSO READ - 5 records Sushant Singh Rajput broke with MS Dhoni: The Untold Story!

Devang Sampat of Cinépolis India says, “The film is running successfully. It is the second biggest opening of the year 2016, so far. I think that the movie collections will increase even more with overwhelmingly good reviews from viewers and the critics. There was lot of demand from corporate houses due to the huge fan following of MS Dhoni. This helped the surge in box office collections."

What do you guys have to say about this latest development? Tell us in the comments section below! Also check out the reaction of people after watching M.S. Dhoni: The Untold Story in the video right here:

(Text by Upala KBR)

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ByDNA
Published: October 6, 2016 12:45 PM IST