Telugu actor Akkineni Nagarjuna feels he can't typecast himself and must "exploit" various commercial angles to "cater to the masses"
He admits revisiting romance genre with Greekuveerudu was a "conscious decision".
"As an actor with a star status, I can't restrict myself to one type of films and roles. Once in a while I need to go out of my way to do different films, to exploit all commercial angles to cater to the masses," said Akkineni Nagarjuna.
In the recent past, Nagarjuna has played roles such as the Sai Baba in Shirdi Sai, an army major in Gaganam, a freedom fighter in Rajanna and an evil-fighting hero in socio-fantasy Damarukam.
"A film like Shirdi Sai caters to the family audiences, while Rajanna evokes patriotic sense in viewers. Damarukam on the other hand is a full-length commercial film made for the masses," he added.
He returns as a suave lover in forthcoming romantic-comedy Greekuveerudu, releasing worldwide Friday.
"It was a conscious decision to return to the romance genre after a long hiatus. Some of my memorable films belong to the genre. Since I haven't worked in a romance flick for nearly a decade, I thought this was the perfect time to do it. It will be a cool movie for this hot summer," said Nagarjuna, who has teamed up with director Dasaradh after over a decade for Greekuveerudu.
Dasaradh and Nagarjuna's last film was Telugu blockbuster Santosham, a romantic movie that came out in 2002. Dasaradh is a very comfortable director to work with and he has been a champion in churning out highly successful family and romantic entertainers. We are extremely confident of the film's (Greekuveerudu) success," he added.
Fondly called Nag, the actor has also been constantly sporting different looks.
"Style has become a crucial differentiating factor for most actors in the industry. I generally choose my look based on the character I essay. I research a lot on the internet and pick something that would suit my face," he said.
While he sported a grey beard to play Shirdi Sai Baba, he grew his hair for his roles in Rajanna and Damarukam.
In Greekuveerudu, Nag sports a spiked look with beard a la Robert Downey Jr in Iron Man 3.
"I did take reference from the looks of Robert Downey, Orlando Bloom and many other Hollywood actors. My look was more or less a mix and match of several looks from the internet. But, eventually I chose a look that suited my face and the character I play," he added.
Produced by D Siva Prasad Reddy, Greekuveerudu also features Nayantara, Meera Chopra, K Vishwanath, Brahmanadam, MS Narayana, Sarath Babu, Ali and Venu Madhav.
Meanwhile Nag is busy wrapping up action-drama Bhai, and will soon feature in a film titled Manam alongside his father Akkineni Nageswara Rao and son Akkineni Naga Chaitanya.
"Once I finish Bhai, I will take a small break and begin work on Manam post summer. It's an exciting project where I will share screen space with my father and son," he added.
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