Did you know Vijay Deverakonda is into hip-hop? You would have seen him grooving to dance beats on the regional music. But the actor loves this form of dance. Yes, you read that right. So much so that he is the brand ambassador of BREEZER Vivid Shuffle, India’s largest hip-hop dance festival. BollywoodLife.com got in touch with Vijay Deverakonda wherein he spoke about his association with the brand.
“I mainly decided to do this because BREEZER Vivid Shuffle is a platform for the dancing community, especially the hip-hop community. And someone who has grown up wanting to be an actor, I would look forward to the platforms such as this. I would look for auditions for dance-based reality TV shows or even every casting call would give me hope that something would move forward. I find this BREEZER Vivid shuffle an opportunity that’s hard to come by and being a huge platform, it opens up several opportunities for the individuals also there’s a huge cash prize which can help them achieve their dreams. So, the main reason to be a part of it was to promote this opportunity and this platform.” The Liger actor informed us.
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He further revealed what’s more in store. “We did an online show, and it was great. And now, these artists are going to make a life out of it. They are all so good. Season five will back soon too, the plan is on. We plan to make every season bigger and better than the previous ones. Season 4 was done digitally because of the pandemic. But it proved to be a boon as we could reach out to loads more people.”
After three years and three successful seasons of the most epic dance battles in the country, with the fourth season BREEZER Vivid Shuffle, the largest hip-hop dance festival took it a notch higher by transforming into India’s first-ever hip-hop league. In its first digital edition, kickstarted from 6th November and concluded on February 21st. The league opened the floor to not just b-boys and b-girls, but also rappers, artists and just about anybody who wants to make waves in India’s hip-hop scene. Going beyond the realm of dance, this year the festival followed a league format that included all elements of hip-hop across music, art, and dance. Led by ambassadors Kriti Sanon and Vijay Deverakonda, the league spanned over 5 months as it digitally traveled across regions to scout for talent from every nook and corner of the country.
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