Salman Khan always shoots from the lip, never minces words and cares two hoots about being diplomatic, and that’s one of the main reasons why we love him so. He's never in two minds to say it how it is, which sets him apart from so many of his contemporaries and also those who've succeeded him in the industry. Recently, during the promotions of the eagerly awaited Dabangg 3, BollywoodLife got an opportunity to sit with one of Indian cinema’s biggest stars of all time for a heart-to-heart interview, and we weren’t surprised one bit when Salman Khan responded to each and every query of our to the point, sans hesitation, yet unequivocally and with lucidity.
Among the many things broached, one of the major points of discussion revolved around why the term ‘content’ is suddenly gaining so much mileage, when truth be told, it’s the only thing that has always worked in Hindi cinema since the days of yore. Additionally, Salman is the ideal candidate to have a discussion about this since his films have always been unfairly targeted by a section of critics and pseudo-intellectual audience who frequent high-end metro multiplexes and who have little problem in lapping up any and everything from Hollywood in the name of entertainment, but don't bat eyelid before pointing fingers on his films.
Truth be told, from the days of Dilip Kumar, Raj Kapoor and Dev Anand to the wonderful films Salman’s father, the preeminent script writer, Salim Khan sir used to pen in collaboration with Javed Akhtar sir (we’re talking about Bollywood’s greatest writing duo, Salim Javed, in case you haven’t guessed it already) to the superstar’s own films like Hum Aapke Hain Koun to Bajrangi Bhaijaan to even Dabangg for that matter – it’s always been content that has clicked, with a big star able to give that initial push for the content to grab eyeballs from day one rather than build slowly via word-of-mouth.
When we quizzed Salman about why 'content' is suddenly creating so much buzz and why everyone is suddenly talking about "content films" working, he explained it in a few words, but boy...did he make complete sense.
"I think they're talking about a different kind of content. I think they're talking about the smaller movies, the web, that kind of content. You know that kind of parallel cinema that used to not work earlier, like what we used to call art cinema, which used to be a different chain of cinema, has now become a part of standard cinema. A bit of commercialism has now been added to it; earlier they used to be very small-budgeted films – now the budget has increased a bit and they've been shifted here now is what I feel, and it's a good thing."
On being prodded further about whether we'd see him in a film of this kind if he really liked the script, Salman revealed something that'd take anyone by surprise, but couldn't be closer to the truth.
"So Dabangg was that film. The first Dabangg was a 2-crore film. Tere Naam was also that film. But since they happened with me, they happened like this, now what to do? Nobody remembers that they were small films that worked completely on content."
Elaborating further on content vs stardom, Salman added, "Till the time the content doesn’t click, the film won’t click, it doesn’t matter how big a star you are. You can get the Friday, Saturday and Sunday numbers, but beyond that, it won’t hold. No matter how good you’re looking or how good your body’s looking, nobody’s going to sit and watch your film. Even if they are ready to pay for tickets and stuff like that, no one’s going to go and sit there for two-and-a-half hours."
(Also Watch: Chulbul Pandey is jealous of Shah Rukh Khan)
Well, that's Salman Khan for you. As Dabangg in real life as he's on screen. For those still not in the know, Dabangg 3 released this Friday, 20th December. Don't forget to catch it in a theatre near you, and stay tuned to BollywoodLife for all the latest scoops and updates.
Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
Click to join us on Facebook, Twitter, Youtube and Instagram. Also follow us on Facebook Messenger for latest updates.