Rajinikanth and Akshay Kumar starrer 2.0 has taken its promotional strategy to another level. After launching the first look at a grand event in Mumbai, followed by 100-foot hot air balloon with a poster of a movie on it touring the world, the makers are executing one more grand affair to blow our minds. Now the investors of the film are launching the audio of 2.0 at a grand event which will be held at Burj Park in Dubai. AR Rahman, the music composer for 2.0 is expected to perform live. It’s going to be one of the grandest audio events of all time since the budget of this launch alone is a whopping Rs 15 crore.
The makers of the film have raised our excitement by posting the pictures of the main stage, where the preparation of executing this grand affair is going on. They posted the picture on their official twitter handle and captioned it, "Ahalan Wa Sahlan. Welcome.#2Point0AudioLaunch getting ready in a grand manner.#2point0 #MyDubai #2point0dxb".
Made on a whopping budget of Rs 400 crore, the film is touted to be the most expensive Indian film. It marks the Tamil debut of Khiladi Akshay Kumar, who'll be seen in a negative character in the film. Rajinikanth will return as Chitti and Dr Vaseegaran, while Amy Jackson portrays the character of a droid. The audio launch will be followed by a teaser launch in November and trailer launch in December, which is the birthday month of Rajinikanth. Shot in 3D format, the film is set to hit the screens on January 25, 2016.
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