Another film tries to generate more buzz around itself by grabbing a crackling space to showcase its trailer...
Sunny Deol is returning to films with Ghayal Once Again, and it is expected to be as thumping as it gets. The promo of his sequel to the Rajkumar Santoshi-hit, Ghayal will now be unveiled along with two of the biggest movies of the year, Dilwale and Bajirao Mastani.
“Yes, it is signed and sealed,” confirms our source, “Though Sunny paaji had released the film’s teaser one month back, it was a given that a bigger theatrical version would be unveiled in due course of time. The teaser was just 100 seconds in duration. However, the theatrical promo will be at a conventional play time of about two-and-a-half to three minutes. There is lot more power-packed punch waiting to be delivered with this one.”
It was a strategic call by Sunny to wait for the big moment before he brings another glimpse of Ghayal Once Again to the audience. “The weekend of December 18 is set to be the biggest of 2015,” our source adds, “Practically everyone who watches films will be stepping out to see either Bajirao Mastani or Dilwale, if not both. It is a huge win for Sunny. The kind of goodwill that he carries, neither Shah Rukh Khan nor Bhansali have any issues with his Ghayal Once Again promo being played on screens.”
For the audience, it is a bonus in the offering. “A festival release means abundance of trailers,” a trade guru adds, “Yes, it puts pressure on the programming and distribution teams as they need to pack in as many shows as possible in a day, and with multiple promos coming in, the span increases further. At last count, the promos of Ghayal Once Again and Sonam Kapoor’s Neerja will be played in theaters. Meanwhile, it won’t be surprising if the promos of the other two biggies, Airlift and Wazir, end up accompanying these biggies.” Well, for the audience, it is all the more reason to celebrate.
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