After seeing this pattern that Akshay is following to promote his upcoming film, we're not really surprised if it is true!
It's funny how to compete with Hrithik Roshan at the box office next week, Akshay Kumar is following a similar marketing pattern that the Mohenjo Daro actor did in the past to promote his film! Well, the sooner the days go by, the closer the D-day comes when the Bollywood's blue eyed boy comes face to face with Khiladi Kumar to compete for the maximum earning at the box office. Both their films Mohenjo Daro and Rustom are releasing on the same day and keeping the long weekend in mind, this one sure is a big battle between the two A-listers!
ALSO READ: Sonam Kapoor promotes Akshay Kumar’s Rustom but not Hrithik Roshan’s Mohenjo Daro!
To make sure that they're a step ahead of each other, their promotional strategies have also been altered. Now we know Kumar to be the kind who goes by the books when promoting his film. However, this time there is a slight alteration! If you notice, in the past few days, several Bollywood celebs are rooting for the actor's film, Rustom and even promoting the same by doing some small bit. There was Ranveer Singh who started it but soon we saw Karan Johar, Sonakshi Sinha and now Sonam kapoor too. Turns out this promotional strategy was Hrithik's Bang Bang brainchild!
ALSO READ: After Salman Khan and Ranveer Singh, Sonakshi Sinha now promotes Akshay Kumar’s Rustom!
In 2014 when Mr Roshan's Bang Bang was to release, the actor used a unique strategy called Bang Bang Dare where he asked various friends of his from the industry to do some kinda dare given by him. There again, we saw Shah Rukh Khan, Aamir Khan, Farhan Akhtar, Ranveer Singh, Arjun Kapoor, Priyanka Chopra & Shraddha Kapoor who readily agreed to do the dare given by the actor. Now if you look at Akshay's pattern of promotion for Rustom, it is quite similar to Hrithik's, except there are no dares!
Both the films are slated to release on 12th August! Which one are you more excited for? Tell us in the comments section below! Stay tuned to this space for more gossips and latest updates!
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