It was reported yesterday that Allu Arjun's DJ had taken the BO by storm as it raked in Rs 78 crore. Producer Dil Raju even went on to say that Duvvada Jaganndham will hit the Rs 100 crore mark at the end of this week. Considering the film didn't exactly receive great reviews, the box office figures are being questioned. As per reports on Deccan Chronicle, it is now common for producers in Tollywood to go overboard with BO. This is not the first instance. Even when Allu Arjun's Sarrainodu released, despite mixed reviews the film allegedly went on fare brilliantly at the BO, the DC report stated. It seems that producers now to save face create an image of a successful film so that they have takers for their next projects. Nobody would want to work with producers who have ban rolled flop movies. “There is no transparency in the industry and even I can’t tell whether a film’s collections are wrong or right,” stated K. Damodara Prasad, Secretary, Telugu Film Chamber of Commerce, as the per the same report.The reports also suggests that Allu Arjun's Father - Allu Arvind is a big name in the Tollywood industry so nobody would dare question him.
It is not only the Tollywood that under the radar but also the Tamil industry. in a leaked whatsapp audio clip, a leading producer had revealed how in the last year, few of the big Tamil movies that were celebrated as hits in fact did not fare as brilliantly as was reported. “I think Kollywood is the only industry which celebrates flops and holds success parties. Some of these films claim that they collected Rs 100 crore and stars distribute presents to crew members (Suriya gave a Toyota Fortuner to Si3 director Hari to celebrate its success). These stars are living in their own make-believe world where they can only give hits, and producers — to curry favour with them — put out ads saying their film is a ‘huge hit, biggest in Tamil cinema’ with inflated fake figures. Then they put out ads in papers claiming the film had a 50 or 100-day run!” stated the producer. What nobody realises is that when a film does do well, the pressure of the loss is borne by the distributor.
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