The mood in Sony Entertainment Television is upbeat. The channel is the No.1 this week with Kaun Banega Crorepati and Super Dancer. Amitabh Bachchan has emerged as the undisputed king of TV this season with KBC beating all other non-fiction shows. It has clocked constantly in the range of above 3 and the episode that showed the winner Anamika Majumdar earned a TRP of 4 and 3.9 respectively. In the midst of all family dramas and talent-based reality shows, Kaun Banega Crorepati 9 has come like a breath of fresh air. People are lapping up the knowledge based quiz show and of course, the thrill that comes with earning money.
The USP of this season is the focus on India's actual heroes. Big B has welcomed winners like the Indian Women's Cricket Team on the show. Fans were thrilled to see the likes of Mithali Raj, Harmanpreet Kaur and Smriti Mandhana on the programme. Then, we had PV Sindhu who has emerged as one of young India's sporting icons. They also invited Anand Kumar of Super 30, an initiative that helps students from lesser fortunate backgrounds prepare for the IITs. Even the aam aadmi coming on the show are socially conscious and want to do something better for those around them. It is positive content that has struck a chord with people.
Families love to watch KBC as the show promotes general knowledge unlike other shows. It has stolen the thunder from dailies like Naamkarann, Kumkum Bhagya and Shani on Colors. People in the urban market have lapped up the show. Big B's charisma, some good-hearted contestants and the fact that it has encouraged genuine people has worked wonders. It is a relief that no movie promotions are happening on the show. Congratulations to the team of Kaun Banega Crorepati 9. Stay tuned to BL for more scoop and updates...
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