There are many who will agree that Kumkum Bhagya was one of the most bashed shows online. Viewers were fed up of the story that dragged till eternity. Jokes were made about how Tanu’s (Leena Jumani) pregnancy was beyond human comprehension. She crossed the normal nine months to be pregnant for a year and a half. Abhi (Shabbir Ahluwalia) was lambasted for being a jobless rockstar and what not. Critics aside, Kumkum Bhagya is on a roll. It is the top show on the TRP charts for almost seven weeks in a roll. They are many who are wondering what does this magic. Of course, it is the reverse memory loss that has brought back the romance in Abhi and Pragya’s (Sriti Jha) life and injected fresh enthusiasm in viewers. We love the eye locks, nok-jhoks and clandestine moments between Abhi and his Fuggi. Kumkum Bhagya’s success on TRP charts highlights a few things – a female character rules prime time, good chemistry is a must-have, romance is a key ingredient and plotting is essential. However, there are a few other things that have contributed to the success of the show. We list them down…
Kumkum Bhagya airs on nine pm. The other shows at that time are Diya Aur Baati Hum (Star Plus) and Chakravartin Ashoka Samrat (Colors). Now, Naamkarann has replaced DABH. Ashoka was a loved show but not exactly popular with ladies, who make the maximum viewer segment. And Diya Aur Baati Hum was also on the wane since two years. This made it relatively clutter free for Kumkum Bhagya.
The brilliant chemistry between Shabbir and Sriti is a huge plus point. Their romance has a comical touch on most occasion, and that keeps the mood light. They are talented actors and can build the mood if need be.
Sriti Jha has done full justice to the role of Pragya. It is a given that viewers love a girl, who is a complete underdog and fights people who are stronger all for love. Sriti manages to make Pragya look credible 99 per cent of the time and that matters.
Return of romance
The memory loss has brought back romance in AbhiGya’s life. It has sidelined the machinations of Tanu/Aaliya by focusing how Abhi and Pragya spend time together. Coffee dates, recording room romance, secret dates, bring it on!
We love the ensemble actors who add so much life to Kumkum Bhagya. Whether it is Shikha Singh as Aaliya or Arjit Taneja as Purab. And of course, Supriya Shukla as Sarla, Pragya’s mother.
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