This delicious Amul campaign had Karan Johar hooked!
Created by four incredibly talented filmmakers of B-town, Bombay Talkies is a masterpiece of four unique stories. Karan Johar, Dibakar Banerjee, Zoya Akhtar and Anurag Kashyap came together to create this wonderful cinematic venture, which has received rave reviews from critics and even has the audiences going gaga over it.
And now even Amul butter - known for their quirky and intelligent one-liners that mirror the latest happenings in society - has come up with this delicious advertisement. The tagline says '4 dishes 1 maska' which hints at the four hatke stories of Bombay Talkies compiled as one movie. So impressed was Karan Johar with this hoarding that he posted it on a popular microblogging site.
The creative think tank behind this campaign has got the punchline bang on. We are looking forward to more delicious hoardings from Amul that simply make us say, ‘Hey, look at that!’ Keep it up folks!
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