And the accurate figures are finally here! Unlike trade predictions which suggested a bracket of Rs 10 crore-Rs 11 crore, Shah Rukh Khan and Alia Bhatt's Dear Zindagi has managed to only gross a total of Rs 8.75 crore on opening day. Yes! Movie critic and trade analyst Taran Adarsh just tweeted the exact box office figures of Dear Zindagi day 1 stating, "Dear Zindagi has a STRONG start... Hi-end plexes of major centres contribute maximum... Fri ₹ 8.75 cr [1200 screens]. India biz. Probably, the demonetisation has taken a toll on the single screens considering only the multiplexes have majorly contributed in the first day collections. But we believe, Dear Zindagi will surely pick up over the weekend courtesy the word of mouth publicity. Also read: Early buzz! Shah Rukh Khan and Alia Bhatt's Dear Zindagi collects an approx of Rs 10 crore on day 1
While the fans were already excited to see Shah Rukh and Alia's debut pairing on the big screen. The critics too seem to be highly impressed with the film right from director Gauri Shinde's simplistic narration to Alia and SRK's flawless performances. And moreover, it's the relatable concept backed by life lessons is what's working wonders for Dear Zindagi. Having being made on a budget of not more Rs 60-65 crore, if Dear Zindagi manages to collect close to Rs 9 crore on opening day, we wouldn't be surprised if it's surpasses it's making cost within the first week.
As rightly put by another trade expert Amul Mohan who had given his thoughts way before Dear Zindagi hit the screens, he said"I think it will open big. Expectations are high since it’s a Shah Rukh Khan film. Of course, we all know he isn’t probably there in it for more than 30 minutes. But I am sure people will still want to see him. It’s been awhile since his last movie Fan released. Also I think there is an abundance of cuteness with Alia and Shah Rukh in it. That’s going to be a big hit for the people in metros." Also read: Dear Zindagi movie review: Alia Bhatt gives her best performance while Shah Rukh Khan blows you away with his charm
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A leading distributor says, "This is a sensible approach to filmmaking. Knowing fully well that it is a Alia Bhatt vehicle with Shah Rukh Khan being a part of her screen journey, the makers hit on the idea of giving this film that mirrors the dilemma faced by the youth, a unique release pattern. Instead of carpet-bombing like they would with a traditional SRK film, the makers have deliberately chosen to release in a much lesser number of screens globally because they know a film like this needs that kind of nuturing. And, in doing so, they not only set aside a profit margin for themselves, they also ensured that the interests of those involved in the distribution and exhibition sector are safe-guarded."
With audience, critics and Bollywood rooting for Dear Zindagi, here's hoping to a fantastic weekend coming up for this slice of life venture. Keep watching this space for more updates on Dear Zindagi.
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