In the testing times of Coronavirus, many celebrities have come forward to help those in need. The list of stars who have taken up several initiatives is endless. Adding to the it is The Fukrey actress Richa Chadha. The phenomenal actress has started an initiative known as The KINDry to acknowledge the efforts and random kindness carried out by citizens amidst pandemic.
She seems to have realized that since news is by nature negative most of the time, positive deeds aren’t amplified enough. However, telling people to ‘be positive’ and ignore their reality is also toxic positivity. The idea that mankind is unkind is deeply rooted in our collective consciousness, thanks to mass media. All attempts to create an alternative reality, where people value kindness and integrity, are treated as fluff. Hence, in an attempt to recognize hard and brave work as well as positive actions during these worst of times done by ordinary people of the country, our real heroes who have risen to the challenge, Richa is starting an all-new, alternate page on Instagram called ‘The KINDry’.
The objective of this page is to create a community of everyday heroes and celebrate them through positivity and sharing of stories. The page will also host various live sessions, chats, and interactions with these everyday heroes who have done substantial work for the wellness of people, as well as influencers and other notable persons who have done big things for the cause and welfare of humanity. With a strong mission statement of the goal to reward these everyday heroes, the idea of 'The Kindry’ is to take a step towards incentivizing good behavior and celebrating the kindness of common people.
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Speaking on the same, Richa said "I was moved that a person, who'd stolen something in desperation had so much heart and integrity that they returned it. I don't want to tell people to ‘be positive’ and ignore the painful reality of pain, trauma and loss. That is nothing but toxic positivity. At the same time, The KINDry will not be about fluffy pink clouds and unicorns, but incidents actually happening around us which don't get amplified as much as they ought to. People also deserve to hear stories of real life heroes. We will start small and we hope to build a community, or strengthen existing ones. The idea is to celebrate unsung heroes who you read about only in passing. While responding to SOS appeals on social media, I realized ordinary citizens are working day and night to procure life-saving drugs, beds, oxygen for people they've never met. We have seen a truly bipartisan effort, where temporarily people have forgotten even their ideological differences and come through to help each other. This gives me hope and I want to share these hopeful stories which are rooted in reality. We must deliberately amplify the good, to ease the pain of real news. It is clear that what will see us through this phase, is the kindness of strangers."
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