The Black Lady aka the Filmfare Award is one of the most reputed events in the country. For the past 64 years, the ceremony has been happening in the financial capital of India, Mumbai, but for the first time, it'll travel to another state. The 65th Annual Filmfare Awards, which is set to take place on February 15, 2020, will be held in Guwahati, Assam.
Vineet Jain, Managing director of Times Group called it a 'historic milestone' and told Mumbai Mirror, “The association between Bollywood and Assam is decades old, with the state providing a mesmerising backdrop for Hindi films. Ek Pal, which had featured Shabana Azmi, Naseeruddin Shah and Farooq Shaikh, was shot in Jorhat in 1986. The National Award-winning Daman, starring Raveena Tandon, was filmed here in 2001 and more recently, in 2016, the Shahid Kapoor-starrer Rangoon in Dhemaji.”
He further stated, “Assam is the gateway to the North-East and we could not have asked for a better partner to spread the cheer of cinema in this region. I am aware of the Honourable Chief Minister’s vision of making Guwahati the hub of South-East Asia and the Times Group can be a media partner in this journey. People across the world often shape their perception of a country, state or city through entertainment. For long, the film industry has served as an ambassador of culture and tourism.”
Chief Minister of Assam, Sarbananda Sonowal, emphasized that with this event, Assam will show its potential of being a tourist city to the world: “Assam is the hotbed of biodiversity and our cinema is old and all-encompassing. Even Prime Minister Narendra Modi on his recent Mann Ki Baat radio programme urged people to visit North-East India. We recently held the Brahmaputra Pushkaram festival and visitors were overwhelmed by our love and hospitality. The Times Group’s choice of Assam as a venue proves that we are capable of hosting this mega event.”
Well, we are sure that the upcoming Filmfare Awards will be an unforgettable event with the backdrop of the beautiful city of Assam. What are your thoughts? Tweet us @bollywood_life
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