That's what the trade believes...
Period films isn't really a surefire formula in Bollywood. Apart from a handful few, the genre has mostly been rejected by the audience. Mohenjo Daro was supposed to break that jinx as it spoke about first human civilisation on which hardly any film has been made. But when the trailer got turned into a butt of jokes on social media and it decided to lock horns with Akshay Kumar's Rustom, signs were clear that the film will need a miracle to recover its cost. And if trade is to be believed, the miracle didn't happen. Murmurs suggest the film will incur huge losses for the people associated with it. A film made on more than 100 cr budget, has earned only 40. 90 cr over the extended weekend which says a lot about where it is headed.
Also read: Mohenjo Daro box office collection day 4: Hrithik Roshan’s film earns Rs 40.90 crore!
Trade Analyst Komal Nahta had already written off the film in his review saying, "Mohenjo Daro is a box-office disaster and will be rejected by the paying public. It will entail back-breaking losses to its producers and distributors and to everyone associated with the film and will, therefore, go down in film history as a colossal flop." We decided to speak to Nahta to get more details on the matter and he said, "Mohenjo Daro will be another Bombay Velvet. And as for the satellite rights which were sold at 40 crore, they will lose very badly."
When Bollywoodlife got in touch with Akshaye Rathi, our trade expert, who is also an exhibitor-distributor, before the release of the film, he had said that Mohenjo Daro will earn nearly 8-8.5 cr on its first day. And that's what happened on day 1. Mohenjo Daro is getting affected more because the film is made on a big scale. For a film of such nature, it is important to make the most money on the opening weekend because the weekdays anyway see a big drop. Had it been made with controlled costing like Rustom which rests at 80-85 cr, it wouldn't have been such a big disaster.
Also read: 5 fixes that could have made Akshay Kumar's Rustom one of the best courtroom drama
Exact figures will be known soon enough but it seems the film has lost the battle heavily.
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