Controversy around DD Kisan promotion is soon turning out to be like a Bollywood thriller...
Amitabh Bachchan yesterday in a statement declared that he did NOT charge Rs 6.3 crores for DD Kisan endorsement. In fact in his clarification the actor said, "I wish to state that I have not entered into any contract with Door Darshan, on the endorsement of their Channel DD Kisan, and neither have I received any money from them. I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated. My ‘deliverables’ on this campaign have been executed by me many days ago. I work pro bono on various issues and DD Kisan Channel is one of them. If there is any evidence or proof to the contrary, please forward them to me for verification."
Now we hear that the controversy has snowballed to a giant issue and the Information and Broadcasting Ministry will probe into this matter further. A source revealed to IANS, " It has come to light that Prasar Bharati did pay a sum of Rs 6.21 crore to Lintas to get promotional work done for DD Kisan. But with Amitabh Bachchan having denied charging anything, it now needs to be probed as to why & how this money was paid." Buzz is that I&B minister Arun Jaitley has asked for an immediate and a thorough probe of this matter.
The Hindu report claimed that Big B was offered Rs 6.3 crore to be a part of DD Kisan campaign. It was also said that Sr Bachchan was chosen over Salman Khan and Kajol - Ajay Devgn as the actor had a better 'rural connect'. But seems like his association and the remuneration (that wasn't offered to the actor) has now become the talking point. Considering that Bachchan Sr has already suffered in the past due to a similar ontroversy Muzzaffarnagar land scam, the actor is treading carefully this time around and issued a statement.
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