Hrithik to promote his lifestyle and apparel brand by wearing it to public events and by opening stores to retail them
Hrithik Roshan loves and looks up to Salman Khan, even seeking guidance in his personal life. It isn't surprising then, that he is following in Khan's footsteps professionally.
Says a source close to HR, "Hrithik has a partnership with Myntra where they manufacture his lifestyle apparel and casual wear brand – HRX. and their line includes casual and active-wear, slim-fit apparel in peppy colours and sporty footwear for men. Currently, the clothes are sold online. But it must be said that opening a chain of stores nation-wide -- just like Salman did with Being Human -- has been on Hrithik's mind for some time now."
Adds the source, "Moreover, Roshan, who rarely walks the ramp, will do so to draw attention to his brand at a glittery, high-fashion event tonight, so that more people know what it is all about. After the event he plans to wear the HRX brand proudly (just as Salman does with BH) for most of his public events, parties and appearances."
Hrithik's spokesperson confirms the developments and adds, "Though he hasn't designed the clothes completely, Hrithik has been personally involved a lot in the styling."
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