We recently reported to you how Kareena Kapoor Khan has been signed as the face of an upcoming global factual entertainment channel - Sony BBC Earth. Saurabh Yagnik, EVP and Business Head of Sony Pictures Networks India released an official statement saying, “We are excited to have Kareena Kapoor Khan as the ‘Feel Alive’ Ambassador for Sony BBC Earth. Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon. I am confident that this unique association will take the factual entertainment experience to a whole new level for our viewers in India.” While up till now we were only excited about how this association will not only mark Kareena's entry into the International market but will also mark her much awaited television debut. Little did we expect she has been paid as much as Rs 12 crore for this endorsement. Yes!...Also read: Kareena Kapoor Khan to FINALLY make her television debut - details here
An insider in interaction with Hindustan Times spilled the beans stating, "The brand was keen to have her on board as she was not only well known globally but was also very popular in London, UK. She shot for two days for the ad, taking home a cool pay packet of Rs 12 crore, which is unheard of. She is definitely one of the highest paid actors bagging this sum, if not the highest." Although we dunno how reliable is this report but if at all Kareena has been paid a bomb of Rs 12 crore then whoa! Whatta a brilliant deal...
Elaborating on how the channel zeroed down on Kareena for this pricey endorsement, a source further added, “It’s a well-known global factual entertainment channel and they had approached Kareena during her pregnancy. One of the main reasons is her connect with the global audiences. She is quite popular in the UK, a country that she visits often with her hubby Saif Ali Khan. When Kareena was approached for it, she also felt it was a perfect fit for her. She has seen her buddies Salman Khan and Karan Johar connecting with the audiences on TV and felt this was the right time for her to be seen on the small screen.”
In that case, we really can't wait to watch Kareena's TV show. How about you guys?
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