As the season wraps up, we look into the factors that made it such a gigantic success
When people saw the first teaser of Naagin, many wondered how the finite series would fare on the TRP charts. Eight months down the line, it is a success story, which every producer would like to replicate. The show got TRPs as high as 6 in the non-IPL phase. We try to decode why Naagin was such a huge hit….
The producers and channels did not spare any efforts to publicize Naagin. Whether it was TV ads, posters or hoardings, news about the show reached every nook and corner. The teasers were intriguing and we were curious to know how differently the age-old story of a revengeful Naagin was packaged by Ekta Kapoor. The makers wisely chose the time slot of 8-9pm, which was a relatively uncluttered and non-competitive one.
Ekta has the knack of finding the perfect actors and she was spot on in selecting Arjun Bijlani, Mouni Roy and Adaa Khan. Fans loved the leading ladies, especially Adaa’s Shesha who was fierce, cunning, vengeful and sexy. Besides the main leads, she also chose Sudha Chandran for the cunning and manipulative Yamini. Each and every character of Naagin season 1 will stay in our minds, whether it’s Manish Khanna’s Ankyji or Sarika Raina’s Amrita di.
Komolika Guhathakurta whom we remember as Gayatri Chachi from Kyunki Saas Bhi Kabhi Bahu Thi added more flavour to Naagin with her unique portrayal of the Tantra practitioner Gurumaa. Actor Mazhar Sayyed also rocked it as the flirtatious Suri. Rajat Tokas’ Icchadhari Nevla, Madhura Naik’s Icchadhari Mor and Lavina Tandon’s riveting Kali Maa added to the entertainment quotient of the show.
Urban rural connect
Though the concept of Icchadhari Naagin is a rural one, the makers made sure they catered to the urban audience as well. The main hero was rich with a great wardrobe and a eye-candy fiancée. Even the members had different personalities catering to urban tastes. The basic mythical premise of the concept was packaged in a snazzy manner.
Arjun Bijlani (Ritik) and Shivanya’s (Mouni Roy) chemistry was one of the biggest highlights of the show. The actors admitted they were apprehensive of how they would manage to look like lovers, given the fact that they were good friends. Mouni’s sexy moves before Ritik, their nok-jhok, the almost kisses and finally the consummation scene made their pair one of the hottest.
Lavish production values
Forget saas-bahus, kitchens and courtyards, the games in Naagin were played out in lavish havelis, forests and temples. The opening scenes were shot at the majestic Gajner Palace of Bikaner. We also had VFX where we saw men/women turning into snakes, mongooses and peacocks. Who can forget Lavina Tandon’s transformation into Maa Kali? Kids loved the special effects and the show was here to stay!
Many will crib that the story of an Icchadhari Naagin seeking revenge is done to death but the makers kept the suspense intact throughout the season. The characters changed shades, mysteries were unraveled and plots got more sinister. Unlike many of Ekta’s soaps that keep on dragging, Naagin was like a super fast train.
The epic dialogues
Overacting ki dukaan, guru ghantaal maa, jo kuch karna padega mujhe hi karna padega, the humour element in Naagin was quite good. At places, the lines were funny (even unintentionally so) and even corny. Trust us, some of the dialogues had us in splits.
Mouni Roy’s sex appeal and Adaa’s powerful presence
We know quite a few guys who went gaga over the women. They loved Mouni’s sexy avatar throughout the show. The backless blouses, chiffon sarees, lehengas and kohl rimmed eyes made her pretty irresistible. They also loved Shesha’s badassery. She was one heroine/vamp who wasn’t shy of admitting her desires.
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There is always a fascination for the mythical and occult. Naagin tapped into this desire in a manner that was entertaining for both rural and urban audiences. When you make a fantasy thriller, you can take a lot of liberties and the makers used that for their benefit.