The popular Ed-tech giant, Byju's has paused its association with Bollywood megastar Shah Rukh Khan post his son Aryan Khan's arrest in a drug case in Mumbai. Despite advance bookings, Byju's took this action after receiving backlash on Twitter and other social media platforms from netizens. The actor has been the ambassador of the firm since 2017 and is reportedly paid Rs 3-4 crore per year for the endorsement of it.
A person, who knows the matter quotes Economic Times, "They (Byju’s) have paused all SRK-related promotions for now. It had to be pulled as the company which is in the area of education wouldn’t like to be seen in promotions with him given the controversy (over the drug case involving his son) These ads were booked in advance—as is the process—so it took some time to stop all of them.” Apart from Byju's SRK is the face of big brands like Hyundai, LG, Dubai Tourism, ICICI Bank, Reliance Jio and others.
As Shah Rukh Khan is also associated with Big Basket, a spokesperson of the Tata Group said, “BigBasket will not like to validate, deny or comment anything on this." Rohit Ohri, group chairman at creative ad agency FCB India revealed that SRK's brand value has helped Byju's in a big away and pausing this association will definitely affect the ed-tech firm. “Byju’s has benefited immensely from its association with SRK. Shah Rukh’s association with the edtech brand has been so intrinsic and so deep, that even if Byju’s is pausing the advertising for now, it will be very difficult for the brand to delink itself from SRK.”
Shah Rukh Khan' son Aryan Khan and seven others accused were caught in a drug bust on a cruise ship sailing from Mumbai to Goa last week. During the raid, NCB recovered 13 grams of cocaine, 21 grams of Hashish, 22 pills of MDMA and 5 grams of MD, His bail was denied by Magistrate’s court and the star kid will stay in Mumbai’s Arthur Road jail.
Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
Click to join us on Facebook, Twitter, Youtube and Instagram. Also follow us on Facebook Messenger for latest updates.