While the Tollywood and Kollywood industry have been witnessing multiple releases, the Malayalam industry, also known as the Mollywood industry is suffering grave losses over an ongoing tiff between Kerala film producer's Association and Kerala Film exhibitors Federation over profit sharing models. Exhibitors of single screens want a 5050-50 share from the first week collections, because they want to earn profits like the multiplexes. The spat has been going on since December, and that's why the three Christmas releases - Dulquer's Jomonte Suvishesangal, Prithviraj's Ezra, Mohanlal's Munthirivallikal Thalirkumbol got cancelled. The fact that issue hasn't been solved yet is a big matter of concern. And now Prithviraj, the Memories star has come out in the open to talk about this issue. He has not only addressed it, but also take a stand on the matter. He took to Facebook to express his opinion on the ongoing Kerala theatres cinema strike. Ezra teaser: This horror film starring Prithviraj is scary as hell
Here's is excerpt from his post as translated by leading portal, "I am writing this post with regard to another big thing that is happening in the industry -- theatre strike. Why was this strike called at a time when the industry was making an unusual comeback? Theatre owners now demand half of a movie's collection from a theatre, and I do not think that the A class theatres in Kerala were running in huge loss till now. Moreover, I believe 2015-2016 was a golden period for them as well. Then what was the need of this strike?" He then tried ot epxlian why multiplexes earn that kind of profit as opposed to single screens. "I support producers and distributors association, and it is not because I am also a producer and distributor. I am doing this since I am a cinema lover, who wants to be proud of Malayalam cinema. I hope this issue will be resolved soon," concluded the actor. Also Read: EXCLUSIVE: Here’s what trade experts have to say about Kerala cinema industry going on strike
Ezra is one of his upcoming releases that is yet to release. Reportedly he has wrapped up Roshni Dinaker's diretcorial debut project - My Story. He will also be shooting for his directorial Debut - Lucifer starring Mohanlal.
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