The effervescent Alia Bhatt is back to hook you up, this time with a style video. She is seen endorsing StyleCracker, a personalised fashion styling platform. The portal has raised an undisclosed amount of funding from actress Alia Bhatt.
Alia is one such actress, who never stops herself from trying something new. From pushing boundaries with her professional commitments to doing her share for the society by participating in initiatives and now testing the waters of the business world - there’s very little that Alia Bhatt cannot do! Taking her love for fashion one step forward, on November 20, the actor announced her association with fashion-tech start-up StyleCracker, by investing a small share in the company. Alia said, "I am not actively looking for investments, but Archana has been my stylist for many years and when I came to know about StyleCracker, it seemed like a very logical move."
Alia Bhatt made her association public through the first advertisement post on Twitter which shows the bubbly girl trying to figure out her style statement through cute thought bubbles. Her post read, "Hmmmmm :) #StyleCracker #SCBox #AliaBhattxStyleCracker" Check it out right here...
Now today, in the follow-up video, she shares the story of her struggle with getting her style just right till her stylist, Archana Walavalkar, walked in and helped her create her own style statement. Now Alia is willing to share her stylist with everyone but we don't yet know as to how she plans on doing that. So stay tuned, guys, for we shall bring you the latest dope on her venture right here.
Talking about Alia, Archana said, "Alia Bhatt is such a big youth style icon herself that having someone like her along with us is like opening new doors. Her fan following is so loyal and they are so supportive of everything that she does that we are looking forward to explore that side of the market as well. Till now, we were aiming at work-driven young mothers, entrepreneurs and cooperates. But now we are very happy to expand to the youth as well, catering to the millennials .specially. With the idea of styling every Indian, having Alia with us is really going to help us reach there."
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