Salman Khan had promised his fans that he will not repeat what he has done before, in his new film Radhe: Your Most Wanted Bhai. And it seems like the Dabangg Khan has lived up to his fans' expectations. The Prabhu Deva directorial got an overwhelming response from the audience after the film was released on ZEE5's pay-per-view service ZEEPlex in India on May 13. The action thriller has undoubtedly turned to be Salman's Eid bonanza for 2021 as it has broken records to become the most watched film on day 1 with 4.2 million views across all platforms.
Apart from ZEE5, the movie was also released with leading DTH operators. It also saw its theatrically release in international markets and opened to a thunderous response from the audience. From loud cheers in theatres overseas to massive bookings on streaming platforms, Salman fans thronged across every platform on the day Radhe was released sending the servers to crashing while making it a total Eid blockbuster.
In UAE, on its opening day with theatre capacities running at 50 per cent, Radhe has collected USD 379,000 which is not only higher than Salman Khan’s last film Dabbang 3 (2019) but also a higher opening day collection than Godzilla vs. Kong. The collections are likely to go higher given the festive weekend.
Radhe emphatically demonstrates the success of a hybrid release and shows an effective model of releasing a film during these very tough times. This would be important not just to the stakeholders of Radhe but to the entire film industry of the country that is reeling under the impact of the pandemic.
Salman took to Instagram to thank his fans for making Radhe the most watched film on day 1. "Wishing ev1 a v Happy Eid. Thank u all for the wonderful return gift by making Radhe the most watched film on day 1. The film industry would not survive without your love n support. Thank u," he wrote.
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Shariq Patel; CBO – Zee Studios said, “The film has won over audiences and through this unique and never-seen-before distribution strategy we could ensure the widest possible ‘opportunity to see’ this high-on-entertainment, quintessential Salman Khan movie at a place and time of audiences’ choice. With unprecedented circumstances comes the responsibility to make innovative choices that will pave the way for future business models and Zee is at the forefront of it.”
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