Radhika released a heart felt video exploring the meaning of 'being beautiful' yesterday...
Deepika Padukone broke the internet last year after coming out with a My Choice video for Vogue. Deepika, with radiant smile and beautiful hair, spoke about women empowerment along with some other 100 odd women (most of them celebrities). While it was a big thing for a mainstream Bollywood actress to talk about a woman's right to explore her sexuality, wear what she wants and be liberated, she drew a lot of flak for being elitist in her approach.
Just yesterday, Radhika Apte came out with a brilliant video for Blush channel and it too speaks about being your own woman. Radhika urges you to 'Find Your Beautiful' and break some rules. The Badlapur actress urges that beauty is NOT skin deep and questions the definition of 'Good Indian Girl'. Now, though Dippy and Radhika's videos are on similar lines, there is a glaring difference between the content and treatment of both these videos. We feel that while Deepika's Vogue video was sleek and glam, Radhika's had real women with real bodies and equally real message at the end of it.
Being liberated is not just about 'having sex outside of marriage or coming home at 2 am', it can be as basic as just being yourself and living life as it comes. Ms Apte's video makes you realise that. Basically, the My Choice video spoke about making choices to bring down patriarchy and to do what? Dress according to one's liking and be sexually liberated. There was more focus on Deepika unhooking her bra on the camera than the message itself. It did not once speak about pertinent issues like female foeticide, domestic violence or child abuse. The Unblushed video too doesn't but there is a difference. Radhika's video has one simple message BE BEAUTIFUL, FEEL BEAUTIFUL and doesn't pretend to be something else. It gives out a clear message to all the Indian women out there: You don't need to be slim, fair and tall to be beautiful. You are beautiful by your choices and your inherent spunk, and not because you look a certain way.
Have you watched these videos? What do you think Radhika's video speaks about the women empowerment in a more real way? Tell us in the comment section below.
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