Akshay Kumar and Rajinikanth will wrap up 2.0 soon. The film may have its release date pushed from this year to next (January 2018), but the makers have planned an interesting marketing strategy for the futuristic film.
No Diwali release
According to an insider, “The film was meant to release during Diwali this year, but they had to push it to next year because of the extensive VFX. But now, the team will unveil the first teaser promo and reveal the look of 2.0 on Diwali. Akshay and Rajini want this to be a gift to their fans, who are disappointed by the film’s delay.”
Gifting the trailer
There’ll also be a full-fledged trailer soon after. “The trailer will be launched amid huge fanfare on Rajinikanth’s birthday (December 12). Rajini is worshipped down South and his films are celebrated like festivals. That’s why director Shankar wants to give all Thalaiva’s fans a gift.”
After Baahubali 2: The Conclusion shattered a number of box-office records, Shankar’s much-anticipated 2.0, is all set to take the legacy forward. The film stars two superstars, Rajinikanth and Akshay Kumar, with the latter playing the antagonist. Distributors and trade pundits are expecting this to be one of the biggest openers of 2018.
Needless to say, the makers of 2.0 were trying to cash in on the box-office precedent set by Baahubali 2. Says a source from the trade, “2.0 makers wanted over Rs 100 crore. But the distributors weren’t too keen on paying the exorbitant amount because that would make the film risky.”
After several rounds of negotiations, the deal is almost closed now. The 2.0 team has agreed to sell their Hindi theatrical rights for Rs 80 crore. “The exhibitors are sure that they won’t lose money on the price, since Akshay’s presence will give it a pan-India reach,” states the source.
The satellite rights of the film have been bought by Zee at a whopping Rs 110 crore. With Rs 80 crore from the theatrical rights, for the Hindi version alone means the producers have already recovered around Rs 200 crore of their investment.
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