Link ups and break ups are used to create more buzz around a film these days...
Bollywood is seeing a new trend of promotions these days, which is linking up co-stars/lead actors of a film to generate more curiosity and buzz around them and their film. Many sources close to the makers of the film or their PR teams leak such 'false' link up stories to catch the reader's attention. If you remember, rumours of ex-lovers Ranbir Kapoor and Deepika Padukone getting close to each other only came out just before the release of Imtiaz Ali's Tamasha. We didn't hear anything about it while they shot for the film or a few weeks after the film released. Most recently, Pulkit Samrat and Yami Gautam were also linked up during the promotions of Sanam Re. While it is true that they are seeing each other, their closeness was over-hyped just before the release. Also now that Baar Baar Dekho is coming, reports have started doing the rounds that Sidharth and Katrina are growing close to each other. With such methods being used to create buzz and help the film to open well, we were eager to know if in theory these techniques actually work or not. So we spoke to our trade experts to know more about the impact of such link ups on films amd this what they had to say...
Talking about the fact that linking up co-stars of a film, help the film to open well, exhibitor and distributor Akshaye Rathi mentioned, "I don't think so (link up help a film). Honestly, the PR machinery for most of the films are hyper active and just to generate some buzz and awareness they do this thing where they link up stars and all of that. But at the end of the day, it's only the entertainment quotient that works in the favour of a film. Whatever you do for a bad film that people don't want to watch, they will still not watch it. And then you make an entertaining film and you don't do anything for promoting the film, still people will find time and way to watch it. While such link ups fill pages of the papers and creates some awareness/buzz about such a film, it doesn't impact the ticket sales at all."
Even trade analyst and Editor of Supercinema, Amul Mohan suggested that these tricks used to work earlier but not now. As he added, "I think it used to help a lot in the earlier days when media wasn't so hyper. Now media has become a hyper medium, in terms of the fact that everybody wants to know what's going on about an actor and every small details about him/her make it to the front page. So, (the effect of link ups on a film) depends on the scenario. If there is some substance to it and there is something completely out of the box, then it helps the film. Like in the case of Pulkit and Yami there was a marriage involved, then it adds more fuel in this fire. But if there are two single actors, then I think it is silly to link them up coz they are two single individuals and they aren't disturbing anyone else with their relationship, if it's for a movie or not for a movie. It doesn't add any specific value to it. If there is a genuine issue, like whatever was in the case of
Yami and Pulkit, then it might (add to the value of the film). I don't think the audience actually care about these link ups, they care more about other aspects of the scenario such as who their favourite star is seeing and so on. But if it is just a rumour or for publicity, then the audience sees through it."
Also check out Yami and Pulkit's reaction when they were asked about their relationship status in the video right here:
Stay tuned to BollywoodLife for the latest scoops and updates from
Bollywood, Hollywood, South, TV and Web-Series. Click to join us on Facebook, Twitter, Youtube and Instagram. Also follow us on
Facebook Messenger for latest updates.