With the Dabangg actress on board, this year the show has become bigger and grander. Here's what the kids from the show are up to these days...
Sony LIV has created and produced a symphonic musical number for Indian Idol Junior 2. The song, titled Choona hai hume aasman has been sung by the extremely talented and young contestants of the highly popular musical reality show. With this exclusive initiative, Sony LIV becomes the first-ever digital video on demand platform to create and produce an entire musical composition, taking the concept of 'digital first' to new and unprecedented heights and marks its foray into bringing and supporting fresh and undiscovered music talent into the mainstream platform.
Speaking on this initiative, Uday Sodhi, EVP and Business Head -Digital Entertainment Business said, “We are thrilled at maintaining our position of being pioneers in the industry. With this beautiful melody, Sony LIV becomes the first digital OTT platform to foray into original production. Our endeavor is to cultivate a deep connection with our viewers by constantly innovating and providing them entertainment through a variety of media and formats and going forward we will look at many more such initiatives and continue to invest into fresh talent and make them popular on the Digital platform supported by our mainline partners. The song dovetails perfectly with the spirit of Indian Idol Junior. Choona hai hume aasman underlines the ambition and excellence that a show such as this propels the young participants to strive towards.”
With celebs like Sonakshi Sinha being a part of the show, this year this singing reality show is growing bigger and bigger by the day. Now with the launch of this anthem, the popularity of the show will definitely grow even further. Stay tuned to BollywoodLife for more updates on Indian Idol Junior 2.
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