As the Twitterati is saying, Once a king always a king, Kapil Sharma proved his star power in round one
When Kapil Sharma announced his The Kapil Sharma Show on Sony TV fans were elated. In a few days, his ex-channel Colors also declared the world TV premiere of Bajirao Mastani on April 23 without any ad breaks. Industry was abuzz about how ego had placed a huge role in the decision. Two weeks later, results are out that TKSS has come out trumps with a TRP of 3 as compared to BM’s 2.4. Here’s why we feel Kapil Sharma won the first round…
Kapil Sharma and Sony TV made the first announcement that the show was airing from April 23. Fans who were waiting for it to start already had the date booked. So, when the news of Bajirao Mastani airing on the same date came out, many saw it as a move to compete with Kapil Sharma. The fact that it was shown without any breaks further increased the speculation that the ‘rival’ channel was insecure. This also helped Kapil earn support being the underdog.
Shah Rukh Khan
Needless to say, the presence of King Khan was a huge draw. The superstar is known for his wit and self-deprecating sense of humour. Shah Rukh Khan, who came to promote Fan extended all support to Kapil and team making sure the entertainment quotient was high for Kapil’s regular audience.
Though the episode got flak for not being creative enough, the team did its best. Daadi got her timing right as the Begum and Sunil Grover was superb as the Haryanvi cop Suman. He had one of the toughest acts for the evening and he pulled it off with gusto complete with comedy, song and dance.
Wrong choice of film?
Salman Khan’s Bajrangi Bhaijaan got a TRP of 15.5 and Prem Ratan Dhan Payo 16.6. Of course, Salman Khan has a phenomenal following but then Bajirao Mastani was a stupendous film too. However, people who love films like Bajirao Mastani will prefer to watch it in theatres any day given Sanjay Leela Bhansali’s canvas. While it would be speculative to say it was the wrong film but surely the clash marred its TRPs on the much talked about world TV premiere.
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Before the launch of The Kapil Sharma show, the entire team went all over the country doing live shows. This helped them promote the show on a one-to-one basis, which might have helped in creating greater connect. Kapil Sharma is known as the middle class Indian’s comic hero and he made sure he reached the right people.