The makers of 2.0 have blown our minds with their out of the box concepts in the marketing strategy. Right from the posters on Hot air balloon tour to the lavish audio launch event in Dubai every campaign of the film has grabbed great attention from the audience. It is the first Indian film, which has been completely shot in 3D and will be released in 3D formats in Tamil, Telugu and Hindi simultaneously. We can’t wait to watch this larger than life film on the silver screen. Are you also excited about this mega-budget project? Share your thoughts in the comment below. Also Read - Akshay Kumar-Rajinikanth's 2.0 underperforms at the Chinese box office