Today is World AIDS Vaccine Day (make note that it isn't World AIDS day, which happens to fall on 1st December). While a vaccine that cures the dreaded disease is yet to be found, the day has rightly been dedicated to the effort given how many lives have succumbed to AIDS down the years. And though the endeadvours by epidemiologist to discover a vaccine remains paramount, any contribution from other sources, be that it may to spread awareness or change people's negative perception about the disease. To that effect, Bollywood has done all that it can to make its audience aware of a.) How AIDS can be transmitted and b.) Why those who've contracted it shouldn't be ostracised. Check out the film industry's efforts below:
1.) Feature Films
While there haven't been many feature films from Bollywood on AIDS, the ones that have been produced have been done so with utmost sensitivity toward real-life patients and sincerity to eradicate any prejudice against them. Four films —
Phir Milenge, My Brother Nikhil, 68 Pages and Nidaan — have hitherto revolved around the topic, and each of them are worth checking out for different reasons. While Phir Milenge, starring Shilpa Shetty, Salman Khan and Abhishek Bachchan is a good adaptation of Tom Hanks' Oscar-winning Philadelphia, My Brother Nikhil moves you in its depiction of a promising swimmer being diagnosed with AIDS and the support he receives from his sister and boyfriend. On the other hand, 68 Pages is centred on an HIV counselor and her five clients while Nidaan deals with how the family and boyfriend of a bright, young student rally behind her after she's diagnosed with AIDS before her final exams. 2.) Short Films
Along with feature films, the Hindi film industry has also dished out a handful of HIV-based short films, with the prominent one being Prarambha directed by Santosh Sivan, Migration directed by Mira Nair, Positive helmed by Farhan Akhtar and Blood Brothers made by Vishal Bhardwaj. Each of them brilliantly highlights the light of this disease from unique angles, with each of the renowned filmmakers behind them, bringing their epertise and idiosyncrasies to the table.
3.) Ad Campaigns
This is one area where Bollywood has really stepped up in spreading awareness about HIV. From
Shabana Azmi's legendary 'Chhoone Se AIDS Nahi Hota' commercial to Amitabh Bachchan's Rural Helath Mission message to Balbir Pasha Ko AIDS Hoga Kya and Pawan Malhotra being taught a lesson by his employees for firing an HIV-stricken worker, Bollywood has really stepped up when it comes to ads on AIDS. 4.) Events and Fund Raisers
In addition,. the film industry has also organised several high-profile events and campaign to raise funds and create more awareness about AIDS.
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