When the makers of Yeh Rishta Kya Kehlata Hai invested in a month-long wedding track, they were sure it would bring the results. Fans are lapping up the details of #KaiRaVivah happily. Eight year back, they had a similar month and a half long track for Naitik (Karan Mehra) and Akshara’s (Hina Khan) union and it worked as well. Well, the results are quite similar. Yeh Rishta Kya Kehlata Hai has climbed to the No.5 spot. It is loaded with romance and drama that not OTT like many other shows. The TRPs of week 7 were 2.1 and the team is surely celebrating.
Ishqbaaz, one of the highly watchable daily soaps by city folks ranked around 17-18th in the TRP charts. But the rather high-voltage wedding drama where the high-flying multi-millionaire groom kidnaps the heroine’s little brother pushed the show closer to the top 10 position. It gave a huge boost to the rankings of the show and it should crack into the top 10 if the drama levels are maintained.
Wedding drama is the sure-shot formula for high TRPs on daily shows. Beyhadh, which airs on a channel, which is not great in terms of daily prime-time also did well with the rather morbid wedding track, where Maya (Jennifer Winget) takes the saat pheras in a burning mandap. It got a TRP of 0.6, which was steady.
Colors’ Kasam that saw a huge fall recently in TRPs enjoyed high numbers in the range of 2.2 to 2.4 during the wedding track. It was a routine wedding of wives getting swapped but the viewers lapped it up. Ssharad Malhotra and Kratika Sengar’s show has been serving up romance and separation (more of it) and of course, destiny with varied twists. Meera Deosthale, Vijayendra Kumeria, Paras Arora and Vidhi Pandya’s Udaan was seeing a slump but the same wife-swap drama pushed into the top five and the post-wedding happenings have kept people hooked.
Kuch Rang Pyar Ke Aise Bhi’s makers made sure fans of Dev (Shaheer Sheikh) and Sonakshi (Erica Fernandes) were treated to a gala wedding on the show. The TRPs touched 0.7, which was fabulous for the show.
Glitzy costumes, songs and dance, heavy romance and scheming, wedding tracks are full of opportunities for creatives. And considering that every actor and actress gets hitched atleast twice during the lifetime of a show, chances are aplenty! Stay tuned to Bollywood Life for more scoop and updates...
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