Shahrukh Khan to remind viewers of Chennai Express's screening on TV

By IANS
| Updated: July 14, 2014 5:10 PM IST

It's that easy- give a missed call to an assigned number and get a reminder alert from the superstar himself for the TV screening of Chennai Express Saturday

Shahrukh Khan's Chennai Express is due to be showcased on &pictures and the channel is pulling out all stops to make the screening a big success. The channel has devised an interesting digital mechanism to promote the film's screening. Also Read - Jawan Box Office Collection Day 5 Early Estimates: Shah Rukh Khan new movie to see a drop on Monday due to India Vs Pakistan match [Exclusive]

A unique Interactive Voice Response System model has been created. Viewers may call toll free number 18001035515, and get a reminder about the movie on their phones in Shahrukh's own voice. It works like an alarm clock. "It's like a 'don't forget to watch it' kind of an alert, which has a pre-recorded message from Shahrukh," Akash Chawla, marketing head (National Channels), Zee Entertainment Enterprises Limited, told reporters. Also Read - Jawan, Jailer Top 5 latest OTT releases to binge watch this September 2023

The channel is promoting the number on-air as well as on social media. Talking about the need for such innovative methods to pull in viewers to watch a hit movie on TV, Chawla said, "Such activations are important for two reasons - there's a huge consumption for movies on TV and the number of movies shown on TV are extremely high. So one needs to create the right buzz. Also Read - Jawan actress Nayanthara's whopping fee for the Shah Rukh Khan film will leave you stunned

"Secondly, the challenge becomes to reignite the audience's interest in a movie which has become important. So there is no other way than to be innovative in marketing strategy." The channel has also strategised a way whereby the movie's screening is going to be promoted via the blogging community.

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ByIANS
| Updated: July 14, 2014 5:10 PM IST