Who is the new face of Coca-Cola?
The companies are racing to sign the members to be the face of their brand. Recently, Kim Taehyung, aka V, has been announced as the new face of Coca-Cola Zero in South Korea. However, the ARMY is not liking it.
The companies are racing to sign the members to be the face of their brand. Recently, Kim Taehyung, aka V, has been announced as the new face of Coca-Cola Zero in South Korea. However, the ARMY is not liking it.
The announcement was made on July 31, as Coca-Cola Korea, under LG Household & Health Care, launched its new campaign with the face of V in their ad and #BestCokeEver.
What seems to be a new move for Coca-Cola spiralled into controversy. This has sparked serious backlash from the fans around the world. The reason behind this is that Coca-Cola has alleged ties to Israel amid the ongoing genocide in Gaza.
ARMY urges V to consider his association with Coca-Cola, and one of the users wrote, ‘@BDSmovement endorses the boycott of Coca-Cola to pressure the company to end its complicity in Israel’s illegal occupation, apartheid & genocide in Palestine. #BoycottCoke #Taehyung, please educate yourself, cancel the endorsement & stand with humanity!’
ARMY also pointed out the brand's inclusion on the Boycott, Divestment, Sanctions list, which advocates for boycotts against companies perceived to be involved in the oppression of Palestinians.
V’s message moved Park Bo Gum, even though he could not be there in person. The moment was not only heartwarming for Park but also for the audience that was present at the finale of Cantabile.
Fans are expecting a collaboration for the duo in the near future. Now, V is busy with their upcoming project, and the new album is going to be released in spring 2026.
Many fans were furious about V's motive for working with Coca-Cola and gave their opinion on social media, which pointed out the Palestine incident. One of the social media users wrote, ‘Dear #V #Taehyung @BTS\_twt Pls don't consume or promote Coca Cola or any companies that are financing the genocide in Palestine. Pls educate yourself and pay heed to @BDSmovement. We love you and want you to stand with humanity.’