Shamshera: Ranbir Kapoor uses all the astra, shastra in his arsenal to ensure film is a huge hit; sets stage for Brahmastra [Exclusive]

Here's how Ranbir Kapoor is gearing to bring the audience to the theatres for his much-awaited film Shamshera. Read exclusive detailed report inside.

By Manisha Mandal
| Updated: June 22 2022, 08:31 AM IST

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Why Shamshera is an important film for Ranbir Kapoor — Why Shamshera is an important film for Ranbir Kapoor

After a long gap Ranbir Kapoor will have a release at box office and he is leaving no stone unturned to make it the best. A close source to us informs, Ranbir Kapoor's Shamshera is that box office hit that Hindi audience needs. The film is going to be kickass and regain the faith in Bollywood as it the original source to make a masala entertainer. Ranbir has decided to go all out to promote the film and he will soon kick start the promotions.

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Ranbir Kapoor to target tier 2 and 3 audience for Shamshera — Ranbir Kapoor to target tier 2 and 3 audience for Shamshera

A very well-placed source close to us reveals, Ranbir Kapoor has decided to target tier 2 and tier 3 audiences for his film Shamshera and he will travel across the cities to show the trailer of the film. The boy doesn't want to leave a single chance to miss any corner of the audience as it is the release that he has been waiting for a long time now.

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Ranbir Kapoor to halt all his other films shooting and will only focus on Shamshera promotions — Ranbir Kapoor to halt all his other films shooting and will only focus on Shamshera promotions

The source reveals, Ranbir Kapoor will be completely focusing on the promotion of Shamshera and will be taking a break from all the professional and personal commitments.The actor is currently shooting for Luv Ranjan's untitled and Animal by Sandeep Vanga.

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YRF will go all out to promote the film as this film is the most awaited films at the box office of Ranbir Kapoor — YRF will go all out to promote the film as this film is the most awaited films at the box office of Ranbir Kapoor

YRF have been desperately waiting for the audience to witness the masterpiece that they have made with Shamshera, and they have already strategiesed on how to market the film and this time they cannot afford any mistake as it's a much-needed hit that the production house needs after Samrat Prithviraj and Jayeshbahi Jordaar didn't live up to their expectations.

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Shamshera will decide Brahmastra's fate for Ranbir Kapoor — Shamshera will decide Brahmastra's fate for Ranbir Kapoor

Yes! Only if Shamshera manages to impress the audience only they will hit the theatres to watch Ranbir's second release in the same year and that is Brahmastra and so the star is doing everything possible to bring the audience to the theatres as he is damn sure about both his films.