Allu Arjun will be next seen in Pushpa. The first look of the film was released on actor's 37th birthday, where saw the actor in a raw and rustic avatar. The film was officially launched last October in Hyderabad. It is set in the backdrop of red sanders smuggling in the Seshachalam forests. Allu Arjun will romance Geetha Govindam and Dear Comrade actress Rashmika Mandanna in the film.