The film Chandigarh Kare Aashiqui starring Ayushmann Khurrana and Vaani Kapoor had sprung a decent, little surprise at the box office on day 1. Surprisingly and worryingly though, metro multiplexes in Mumbai, Kolkata and Pune, where the target audience for such mid-budget films are, were dull. Furthermore, the boost that needed during the weekend was completely absent, which is very surprising for the former's films that have always grown very well over Saturday and Sunday. Following that, the Abhishek Kapoor directorial fell away rapidly from the weekdays onward and had no chance to withstand the Spider-Man: No Way Home and Pushpa storms when they hit.
Satyameva Jayate 2 was an even worse story. The John Abraham and Divya Khosla Kumar starrer went nowhere from day 1 itself, and then, simply crashed and burned over the weekend, registering a dismal opening weekend collection. Once it entered the weekdays, the Milap Zaveri directorial simply evaporated into in thin air, and it didn't even have the excuse of facing two monsters like Spider-Man and Allu Arjun's Puhspa: The Rise, which Chandigarh did.
Taking stock of the matter, T-Series is supposedly rethinking its strategy for its upcoming slate. There's once bitten twice shy, and then there's twice bitten, perpetually shy, with the latter apparently holding true in the case of T-Series as a well-placed source within the industry has apprised BollywoodLife that the esteemed production house is now seriously looking at bringing most of their upcoming Bollywood releases straight to OTT since they simply do not want a repeat of what has just happened. A disaster, followed by a big flop, that, too, immediately after 18 months of the entire industry being away from theatres, is simply, too much to risk again, not when an easier, more conducive option is lying in wait.
So, of their upcoming releases, which include Radhe Shyam, Bhool Bhulaiyaa 2, Anek, Ek Villain Returns, Cirkus, Thank God, Adipurush, Animal, Shehzada, Jhund, Dahi Cheeni, Project K, Dedh Bigha Zameen and Spirit, only the biggies, which are Radhe Shyam, Cirkus, Thank God, Adipurush, Animal, Prokect K and Spirit are guaranteed a theatrical release as per our source, while the rest, even eagerly anticipated ones like Bhool Bhulaiyaa 2 and Shehzada or Anek, starring well-known stars like Ayushmann Khurrana and Kartik Aaryan, may head the OTT way.
Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
Click to join us on Facebook, Twitter, Youtube and Instagram. Also follow us on Facebook Messenger for latest updates.