Netflix seems to be pressing the panic button considering it hasn't had the best of times of late. The streaming service major recently revealed in a statement that it had lost 200,000 customers in the first quarter and further predicted that it will lose another 2 million customers in the current second quarter. While this figure points towards it's performance globally, talking about the Indian market, Netflix co-founder Reed Hastings had said in January that the platform's lack of success in India is 'frustrating'. We hear that the recent fall has sent alarm bells ringing and Netflix India is set to take some drastic steps in a bid to stem the decline, beginning with Delhi Crime. A well-placed source within the industry has exclusively apprised BollywoodLife that Netflix is apparently in the process of relooking at the content it makes for the Indian market, be it web series or movies. And in that bid, there are some changes in the second season of Delhi Crime that the platform is looking at. Word is that Netflix India now wants to try a newer, more commercial approach for its content, diverging from the serious, dark, artistic path it was traversing till now. This is in a bid to entice newer viewers to the platform.
But does that mean that the large chunk of content already in the pipeline, will be scrapped? While that seems unlikely, since it will mean letting go over 20 upcoming films and series, that are announced and many more films and series that are in various stages of development. However, there is some shakeup definitely on the cards. Our source tells us that Netflix may look at spacing out the release of the content already planned and insert newer content to make it a good mix of genres to cater to a wider audience. Late last year, India Content Chief Monika Shergill had revealed while talking to Variety that, "The strategy for India is to have a “deep and broad” range of Hindi-language programming, including commissioned original series and films and licensed films, while also growing documentary and unscripted formats and content in the South Indian languages of Tamil, Telugu and Malayalam."
The streaming major also plans to stay committed to its investment in content in India. Earlier this week, Netflix's global head of TV and India slate Bela Bajaria had said in an interview to Mint, "The investment and commitment to India are real. And I'm really excited about the 2022-23 slate." Talking about the magnanimity of the investments in India, Reed has earlier announced Rs 3000 crores in content over 2020 and 2021.
Fresh from losing subscribers globally due to various reasons, the streaming giant seems to be bullish about the Indian market and definitely on a route to take a larger share in the pie which is currently dominated by the likes of Disney Plus Hotstar and Amazon Prime Video. We cannot wait to see the mix of series, movies, languages and genres that Netflix brings out in its upcoming roster to hold the old and add the new viewer to its platform.
Stay tuned to BollywoodLife for the latest scoops and updates from Bollywood, Hollywood, South, TV and Web-Series.
Click to join us on Facebook, Twitter, Youtube and Instagram. Also follow us on Facebook Messenger for latest updates.